origin: uli

The Process

Luxury meets Black hair care in this all-natural, plant-powered styling brand. With an emphasis on indulgent self-care, I developed a visual identity that brought spa-like elegance into Black households while addressing real hair care needs.

  • ¹ The Challenge

    How do you make a luxury spa aesthetic approachable for Black women, while addressing hair damage caused by harmful products? The brand needed to feel premium, inclusive, and innovative.

  • ² The Solution

    I developed branding steeped in sophistication, from high-end packaging to signature scents. Think muted earth tones and custom typography paired with detailed illustrations of key natural ingredients.

    The result was a brand that felt indulgent yet accessible, perfect for elevating everyday routines. This brand fills a long-overdue gap in the beauty industry while raising the bar for what Black hair care can be.

  • New List Item

    Description goes here