re-imagining fabulous:
From Hot Mess to Healthy Habits-Obsessed 𓊍
Reimagining a beloved wellness app, I designed a dynamic and motivational user interface centered on a staircase journey. This solo conceptual redesign project invites users to visually climb toward their goals with every habit completed, creating an engaging and inspiring experience.
Duration: 2 weeks
APP ICON #1
WELCOME SCREEN
DESIGN SYSTEM
APP ICON #2
APP ICON #3
MILESTONE + NOTIFICATION SCREEN
USER HOME PAGE + DAILY RITUAL SCREEN
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¹ The Brand
Motivational UI for Habit Tracking
Fabulous has a loyal user base and an App Store rating of 4.5, but users often complain about the app’s navigation and interface for those who are technologically challenged.
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² The Research
OBJECTIVE: Identify how current users feel about the app’s features and what motivates them to stick with or abandon their habits. How might we improve the app’s usability?
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³ User Interview
→ QUESTIONS
¹ Aside from the app, how do you stay motivated to achieve your goals?
² How do you feel when you reach a milestone in Fabulous?
³ What inspires you return to Fabulous (or why did you stop using it)?
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⁴ The Insights
✎ 85% of users requested visual feedback like animations or game-like features to keep going.
✎ 70% of users report decision fatigue, with the app having too many new habit options.
✎ 66% of users said the app is difficult to navigate.
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⁵ Defining the Problem
How might we help users build sustainable habits more effectively while creating a sense of accomplishment?
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⁶ The Outcome
Enter the staircase journey: a visually dynamic progress tracker that grows with every completed habit.
This redesign turned habit tracking into a personal celebration by combining bold colors, uplifting notifications, and motivational milestones.
The new design also incorporated thoughtful features like tappable habit tiles, milestone celebrations, and personalized motivational messages.
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New List Item
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Fabulous Promotional Video
Final Thoughts… 💭
Redesigning the Fabulous app was a chance to create something meaningful that helps people stay motivated and achieve their goals. As a people-first designer, I care about making inspiring and helpful experiences. For me, it’s all about creating designs that put people’s well-being at the center. Thanks for taking the time to review!