ELX STUDIO

Streetwear for Every BODY. No Labels, Just Vibes.

An effortlessly chic, sustainable essentials collection brought to life through my obsessive attention to detail. From logos to textiles to styling the models, I wore every hat imaginable to bring this brand’s elevated ethos to the forefront.

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  • ¹ The Concept

    How do you make sustainable practices attractive?

    The goal was to create a brand that married environmental consciousness with timeless, effortless, practical gender-inclusive design.

  • ² The Solution

    By crafting a cohesive visual identity—think calming earthy tones, sleek typography, and thoughtful fabric selections—I ensured sustainability was baked into every thread. The collection featured intricate detailing that elevated basics to "gotta-have-it" wardrobe staples. Bonus: I also developed the branding framework, from logo design to creative direction for the campaigns.

  • ³ The Outcome

    A clothing line as good for the planet as it is for your Instagram feed. This project was a love letter to both sustainable design and my passion for creating elevated essentials that resonate.

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